ITI Limited Unveils ‘SMAASH’: A Game-Changing Line of Laptops and Micro PCs
Introduction:
In a remarkable stride towards technological innovation and sustainability, ITI Limited, a prominent Central Public Sector Undertaking (CPSU) under the Ministry of Communication, has introduced its own branded Laptop and Micro PC series, known as ‘SMAASH.’ These cutting-edge products have made a significant impact in the market by matching international standards in terms of quality and performance. SMAASH laptops and Micro PCs have already been deployed successfully in various markets, even competing against global giants like Acer, HP, Dell, and Lenovo.
Collaboration with Intel Corporation:
ITI Limited’s SMAASH Laptop and Micro PC line is the result of a strategic collaboration with Intel Corporation. An MOU (Memorandum of Understanding) was signed between the two entities for the design and manufacturing of these flagship products. This partnership underscores the commitment to delivering top-notch technology solutions.
Eco-Friendly and Efficient Micro PCs:
One of the standout features of ITI Limited’s Micro PC is its eco-friendliness. It operates with a significantly reduced carbon footprint, making it an environmentally conscious choice. Moreover, these Micro PCs consume less power compared to traditional PCs, come in a compact form factor, have no moving parts like fans, and boast an extended lifespan. In essence, SMAASH Micro PCs not only save electricity but also reduce costs and workspace requirements.
Solar-Compatible PCs:
The SMAASH PCs have proven to be highly compatible with solar solutions, as they can efficiently function on DC input. This aligns with the growing trend of integrating renewable energy sources into everyday technology.
Variety of Configurations:
SMAASH PCs and laptops offer a wide range of configurations to cater to diverse user needs. These include variants with Intel processors, such as i3, i5, and i7, with a special focus on budget-friendly models like Celeron for students.
Educational Initiatives:
ITI Limited’s commitment to education is evident through its recent success in winning tenders from KITE (Kerala Infrastructure and Technology for Education). Around 9,000 SMAASH laptops have been supplied to government schools in Kerala, contributing to digital education initiatives.
Certifications and Quality Assurance:
The SMAASH product line has obtained all necessary statutory certifications, including those from BIS (Bureau of Indian Standards), ROHS (Restriction of Hazardous Substances), BEE (Bureau of Energy Efficiency), CE (European Conformity), and FCC (Federal Communication Commission). These certifications attest to the quality, safety, and environmental responsibility of SMAASH laptops and PCs.
Leadership Perspective:
Mr. Rajesh Rai, the Chairman and Managing Director of ITI Limited, expressed his pride in the accomplishment. He commended the dedicated Palakkad Team for their tireless efforts in making SMAASH a reality. Mr. Rai highlighted the positive reception of the SMAASH brand in competitive markets and emphasized the importance of continuous innovation in both technology and business models to remain competitive against multinational corporations with global reach and substantial resources.
In summary, ITI Limited’s introduction of the SMAASH Laptop and Micro PC series marks a significant milestone in the realm of technology and sustainability. These products, developed in collaboration with Intel Corporation, not only meet international standards but also offer eco-friendly solutions, reinforcing ITI Limited’s commitment to innovation and responsible business practices in the fiercely competitive tech market.
