The Impact of Mandatory BIS Norms on Footwear Manufacturers: Balancing Quality and Flexibility
Introduction: The recent announcement by the Indian Government to implement mandatory Bureau of Indian Standards (BIS) norms for footwear products has garnered mixed reactions within the industry. While manufacturers appreciate the intent behind ensuring superior quality and curbing substandard imports, they raise concerns about the practicality and potential consequences of a rushed implementation. This blog delves into the views of footwear manufacturers, highlighting the need for flexibility and thoughtful consideration to protect both the industry and consumers.
Leveling the Playing Field: The mandatory BIS norms aim to strengthen the domestic footwear industry and instill consumer confidence in locally produced brands. The move is particularly significant in the face of increasing concerns about substandard footwear flooding the market, predominantly from China. By implementing these norms, the government seeks to create a level playing field for manufacturers, ensuring fair competition and promoting the growth of Indian footwear brands.
Apprehensions about Hasty Implementation: While the industry acknowledges the importance of quality standards, there are apprehensions regarding the rushed implementation of the BIS norms. Footwear manufacturers argue that an abrupt enforcement without sufficient preparation could lead to adverse consequences. Small and micro units, in particular, are concerned about potential job losses and financial setbacks. The industry stresses the need for a more gradual transition to allow for proper adaptation and compliance.
Flexibility for Diverse Footwear Offerings: One of the major concerns raised by manufacturers is the limited scope of the BIS norms and the necessity for flexibility to accommodate the wide range of footwear products and raw materials used in production. Footwear offerings vary significantly in terms of quality requirements, price ranges, and materials. Manufacturers emphasize the need for specifications that can adequately address these diverse aspects of the industry.
Recalling Existing Products: Another practical challenge faced by footwear makers is the feasibility of recalling products already present on retail shelves. Given the long shelf life of footwear, the immediate retrieval of such products becomes impractical. To address this issue, a more pragmatic approach is required in the implementation process. Manufacturers suggest revisiting the specifications to consider factors such as price range and raw materials, ensuring a smoother transition for all stakeholders.
Balancing Quality Standards and Industry Concerns: While the government’s decision to enforce mandatory BIS norms is well-intentioned, it is crucial to strike a balance between quality standards and the concerns raised by the industry. By offering flexibility in implementation and revisiting the specifications to accommodate the diverse range of footwear products and materials, a smoother transition can be ensured while safeguarding the interests of all stakeholders.
Creating an Enabling Environment for Growth: Footwear manufacturers believe that by addressing these concerns, the government can create an enabling environment for the growth of the Indian footwear industry. Such measures would bolster quality standards and protect domestic manufacturers from unfair competition. Balancing the need for quality with practical considerations will contribute to a sustainable and thriving industry in the long run.
Conclusion: While the introduction of mandatory BIS norms for footwear products is a significant step toward enhancing quality and promoting the domestic industry, it is crucial to address the concerns raised by manufacturers. Flexibility in implementation, revisiting specifications, and exempting micro and small-scale industries can ensure a smoother transition while safeguarding the interests of all stakeholders. By striking the right balance, the government can foster the growth of the Indian footwear industry and protect it from unfair competition, thereby bolstering the overall quality of footwear available to consumers.
